The label of VIVAT URARTU cognac

The label of VIVAT URARTU cognac combines premium aesthetics with the cultural heritage of Armenia. The visual centerpiece of the composition is a golden medallion featuring the profile of King Artavazd II, symbolizing Armenia’s ancient history and the authentic origin of the drink. The ornamental pattern at the top refers to traditional Armenian motifs, reinforcing the brand’s national identity.

The surface of the label features a soft-touch coating, creating a sense of matte depth and refined smoothness. Key elements—the brand name and the medallion—are highlighted with embossing, giving them a distinctive relief. The typography is based on a combination of a bold typeface with elegant accents: strict lines emphasize the brand’s strength, while calligraphic details add emotion and sophistication. Altogether, these elements create harmony between contemporary premium design and Armenia’s rich cultural tradition.

Dream Valley Wine Collection

Next work