Label of «Fazenda» products

In the process of creating the Fazenda trademark (naming, writing, slogan, logo and label design), the design studio of the Spectr-Line printing house sought to create a product that would combine high quality, naturalness and modern style. Choosing a name for this brand was an important stage in development. “Fazenda” means “farm” in Portuguese and symbolizes the naturalness and freshness of products, and is also associated with tradition and caring for the earth. The name is easy to remember and sounds attractive. The slogan “Benefit in every jar” reflects the value of the product. It emphasizes the naturalness of ingredients and quality of products, and also creates an emotional connection with the consumer.

The label design is modern and laconic. Minimalistic fonts are easy to read and highlight the brand's style. A bright food zone on the label attracts attention and emphasizes the natural ingredients used in the products. Labels for Fazenda canned products are printed on transparent self-adhesive film. The contents of the jar are visible through the unsealed part of the label, which is important for the consumer and makes the product stand out on store shelves.

Let's start a project together

Labels for sausages

Next work