Avetisyan Cognac Label

The design of the “Avetisyan” cognac label is built on a fusion of Armenian cultural symbols and contemporary premium style. The key focal point is a golden coin bearing the profile of King Artavazd I — a symbol of Armenian heritage. This element connects the product to historical depth and highlights the brand’s national identity. The color palette (deep black, wine burgundy, and rich blue) combined with gold embossing conveys the brand’s premium character and helps differentiate the product line. Clean geometry and a strict composition emphasize prestige and status.

At the bottom of the label, the silhouette of the Armenian mountains is integrated — an iconic image that immediately evokes Armenia’s geography and natural grandeur. The mountains also reinforce associations with maturity and solidity, resonating with the character of the drink itself. The concept communicates not just premium alcohol, but a cultural artifact where Armenia’s history and symbolism are seamlessly woven into contemporary design.

The label of VIVAT URARTU cognac

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